Today we are talking to artist Kora Zorman – you can see more of her paintings in Shaw Creative Art Collective, available here!
Q: Introduce yourself! Could you describe your process?
A: Let me say first – I can’t really call myself a painter or artist. Perhaps it would better fit to say I’m an “aesthetist”. While I rarely know where blank canvas will lead me, I see the process as some sort of translation – it is the emotion which I try to translate into colors and shapes. As probably the most of the people that deal with this type of expression, you know exactly when translation worked and when whatever you have been working on is finished…when there is nothing to add (another indication is “Do not touch!” by people around me 🙂 ).
Another half of the puzzle is communication, or lack of it…When you look around, you realize that communication around us is quite strange recently… or it has changed a lot. Somehow, I feel a need to communicate more, to break the isolation that modern life dictates, so in a way, my work is also attempt to reach out, talk, and say things you rarely have a chance to say to others.
Bottom line is very simple – I can afford to be the only juror, so if I would not put something on my walls, such work will not go in public. I clearly do this for myself, so I do not need to follow any specific guidelines, standards, or techniques – it’s one of the rare fields where one does not need to compromise the freedom …you can be what you really are.
I use acrylics—it suits very well my character I think… it’s intense and it dries very fast, so there is no time for second thought or calculation. Recently I also discovered some digital techniques which I am exploring at the moment and soon some of this work will also be presented. I have interesting series of posters I would like to see in my room and which I intend to print in one copy only. Mass media with signature 🙂
Q: Is there anything else you’d like to share with our readers?
A: They know what they need and they know what they like. So there is no reason to influence or change this, better to complement and try to show something fresh. What I would like to say is that there is a lot of hype around the art, value of art, not a beauty or emotion art actually presents. I feel people should start understanding that every room should have a piece of art they like, not the one they were told is good. You do not need to buy 1 out of 100.000 copies, the same one as your neighbor has…you can find and get original piece that makes sense and means something to you… art is not reserved for elite.
In music or visual arts you can find today so much creativity outside of the establishment and I think this shows the real pulse and picture of the world as it really is. People should explore more of these kinds of things.
Q: Where can we find more of you?
A: There are so many ways to promote and present the work these days. But between too many and none there is not much of a difference, cyberspace is cluttered. That is why I decided to put my artwork only on very few places. Pinterest, and use few companies and galleries I have a great respect and feel they stand for right things (yes, Shaw Creative is the one I hope to work with for long time). Things moved recently, so some works ended in private collections, some possibly will soon… It’s exciting to try to find your way out of the crowd and enjoying small successes along the road is possibly bringing me more satisfaction than reaching the destination itself.